Full Job Description
Join Our Team as a Social Media Manager
Pine Tree Innovations, a leading technology company in Westbrook, Maine, is seeking a talented and dedicated Social Media Manager to lead our online marketing efforts. If you have a passion for social media, digital marketing, and brand storytelling, then this is the perfect opportunity for you!
About Us
Pine Tree Innovations specializes in cutting-edge software solutions for businesses of all sizes. Our mission is to harness the power of technology to help our clients achieve their goals and elevate their businesses. With a focus on innovation, creativity, and exceptional customer service, Pine Tree Innovations is a recognized leader in the tech industry, delivering unparalleled value to our customers.
The Role
As the Social Media Manager at Pine Tree Innovations, you will be responsible for developing and implementing effective social media strategies that align with our branding and marketing objectives. Your role will involve managing our social media profiles, creating engaging content, analyzing metrics, and fostering community engagement. This position offers a fantastic opportunity to flex your creative muscles, interact with our audience, and drive the growth of our online presence.
Key Responsibilities
- Develop and execute a comprehensive social media strategy that enhances brand awareness, drives website traffic, and increases engagement across all platforms.
- Create high-quality, engaging content tailored for different social media channels including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Monitor social media trends, tools, and applications to stay ahead of industry standards and enhance the effectiveness of our social media campaigns.
- Collaborate with cross-functional teams including marketing, graphic design, product development, and customer service to create cohesive messaging.
- Engage with followers, respond to comments, and manage social media conversations to foster a positive community around our brand.
- Analyze and report on social media performance metrics, providing insights and recommendations to optimize our strategy.
- Plan and manage social media campaigns, including paid advertising efforts to maximize reach and engagement.
- Oversee social media contests and promotions, ensuring compliance with platform guidelines and company policies.
- Coordinate with influencers and partners for collaborative campaigns and partnerships.
Qualifications
- A bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in social media management, digital marketing, or similar role, preferably in the technology sector.
- Strong understanding of social media platforms and their respective best practices.
- Exceptional writing, editing, and creative communication skills.
- Experience with social media analytics tools and reporting.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Ability to work independently and as part of a team in a fast-paced environment.
- Passion for technology and understanding of the digital landscape.
Why Join Us?
At Pine Tree Innovations, we believe that our employees are our greatest asset. We offer a supportive and dynamic work environment where creativity is encouraged and innovation is celebrated. As a Social Media Manager, you will be part of a talented marketing team dedicated to executing our mission and driving impactful results.
Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company matching.
- Generous paid time off and holiday leave.
- Flexible working hours and opportunities for remote work.
- Professional development opportunities and ongoing training.
- Fun team-building activities and events.
How to Apply
If you are excited about the opportunity to shape our social media presence and make a significant impact on our brand, we would love to hear from you! Please submit your resume, a cover letter outlining your relevant experience, and examples of your social media work.
Come Shape the Future with Us!
Pine Tree Innovations is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage all qualified candidates to apply, regardless of race, color, gender, age, disability, or any other demographic.
We look forward to seeing how you can contribute to the success of Pine Tree Innovations as our next Social Media Manager!